"The same thought process would be to say, i bought a new car...

"The same thought process would be to say, i bought a new car for $80,000.00 and its worth $80,000.00 everyday until i sell it!"

Thanks for the laugh Soul_surfer.
Yes, unfortunately it always ignores the fact that in these situations you are left frustrated in the knowledge that the funds you have invested could now be used to buy, depending on your current loss, maybe double the number of shares you currently hold or could have earned in another stock that you see rising. Such is the L/T share investors lot!!! Lol!