SRX 2.78% 17.5¢ sierra rutile holdings limited

try to see the positives

  1. 221 Posts.
    It is definitely a positive to see Sirtex has doubled its spend on advertising & marketing (on a cash basis) from 07 to 08. It needs to spend money in this area to penetrate the market. Don't forget that most people have not heard of the Selective Internal Radiation Treatment.

    On a underlying basis (taking out the FX impact), cash receipt for 2008 is 25-30% higher than 2007 which is not bad. With increased spending on advertising & marketing and the new US plant in place, it is a matter of 1-2 quarters before we see sales accelerate.

 
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