Hi bregitta,Great post, I think you have made some very...

Hi bregitta,

Great post, I think you have made some very important points!

You wrote:

"It seems that they have a patent for a internet search engine that is uniquely able to tailor the users web use to the search results. So for example if I was recently visiting sights about folk music, and then if I did a general search for music, folk sights would be higher up the search results.

This technology is very powerful and from what I gather unique, however with the advent of google MMZ decided not to compete as a search engine but rather position themselves as a internet ad broker that uses their technology to match online advertising so that it is more relevant to the user."

MMZ are able to leverage any users' online search history and harness that information to ultimately use that against them to sell whatever they want- regardless whether its a "large global based internet operation" or selling ice to the Eskimos!

Their advertising strategy is based on the needs of the user/consumer which is like getting access to each individuals DNA...

Powerful stuff!

JB