shorts may be around 3% of total but 75% is owned by one company. so it's 3% on the 25% owned by others. if you're comparing it with another company on asx you should look at it like 12% shorted. any company shorted by more than 10% will experience such price pressure.
if the short position holders know something we don't price will continue to go down but if they're speculating then wait for short squeeze and price will shoot through the roof