I'm looking at their gear it's good quality but it's too...

I'm looking at their gear it's good quality but it's too expensive for normal people to buy. Their prices need to be reduced by say 10-20% to make them competitive with regular athletic style brands. $32-43 a tee is more reasonable than say $40-50. I think they could reduce to appeal to a much broader market, they just need to improve their supply chain. If they can make a good margin on wholesaling t-shirts at say $15 then their business will be fine going forward. I must also reiterate this reduction in cost should have no impact whatsoever on quality of the product if it does then prices should not be reduced. I just think $50 for a t-shirt is a bit steep for people these days considering wages just are not going up very much.