11 minutes is the most efficient time span in the class room before attention levels fall off, so I was once told. Perhaps it falls away much more quickly now than it did 20 odd years ago when I was told that. Not sure if it is for males or females.''
Anyway, the point is that somebody somewhere would have a formula for how long a Politicians smile will carry him etc etc.
Paul Kelly had some interesting things to say about the Media, Polls and the Shelf Life of Popularity this morning on 2GB.
Time will tell as to how long popularity will last with Malcolm.
