playez,,
You are absolutely correct in stating that POH has no idea of promoting, marketing, building brand awareness -3 strikes out in the fundamentals of driving the cosmetics. We are as a marketer useless and professional help would have boosted awareness Globally -should have won OZ first -another error!
But that does not stop the realisation that cosmetics are slowly cruelling into the general markets mind sense.
I really don't care were TPM directs its arrows as long as it hits the target. Not all in the the OXY basket so to speak.
I advise all not to underestimate cosmetics -its potentially massive to enrich our coffers. POH is SLOH Yes but the science and process is there - Ho-Hum.
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