I thought we had been -
http://tv2u.com/tv2u-launches-tara-tv-in-europe-advanced-television/
"TARA TV has also been deployed in the US with cellular provider Nemont to offer its subscribers a highly tailored and personalised value-add service. Nemont takes advantage of TARA TV’s ability to combine live TV and video on demand with user-generated, genre-specific content – in this case, college football."
TV2- The next leg up, page-219
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