TV2U Signs LOI with Akamai Technologies, page-199

Target advertising is the ‘holy grail’ but has to date been unachievable with OTT service
providers.
• TV2U real-time analytics, such as geo location and session time statistics, linked with social
media data including ‘likes’
• Accurate profiling using historical, real-time consumption habits, geographic and demographic
characteristics
• Location based advertising is a unique capability.
• TV2U’s unique reach to enormous subscriber numbers facilitates essentially free ad funded
content for operators, historically not viable in the IPTV space
• Imagine Coca Cola sending different advertisements to two different people watching the
same movie. Demands high advertising revenue.

WITH Akamai Technologies

Akamai services 15% to 30% of global Internet user traffic and had annual revenue of ̴$2 billion in
2014
 Partnership holds huge potential for TV2U analytics technology
 TV2U and Akamai to co‐sell the enhanced strength of the combined solution to Mobile Network
Operator’s globally
 TV2U analytics to help maximise Operators advertising revenue
 TV2U to be listed as official and certified content and service platform partner

LOL