This is an interesting point. With Penfolds a global top 3 wine brand, TWE can position and price all its other brands (subject to fruit quality) where it chooses lower in the marketplace and savage its competitors.
I regard this as a profound strategic advantage. It took a looooong time to sort through the brands - thereby developing useful skills in selling unwanted brands or profitably destroying them with lesser fruit.
My big regret is, I don't have enough at the old price. I looked and looked and looked at it, but didn't act. No sign of share price weakness now.
GLTAH
Ash
TWE Price at posting:
$16.42 Sentiment: Hold Disclosure: Held
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