"If stock was such an issue why would you be doing EOFY sales (20%) on lifx.com.au!?"
Because the stock wasn't being converted into cash fast enough to keep the company afloat.
Discounting is not a good strategy long-term, because it sets a price expectation for future purchases. It also reduces profit margins. Without a profit margin, what is the point of investing?
BUD Price at posting:
4.3¢ Sentiment: None Disclosure: Held
