Two New Olay Magnemask Products

I thought my eyes were playing tricks.  You know about this :



and this :





but have you seen this ?





And there is the corresponding sheet mask :




introducing the Olay Magnemasks Infusion : Illuminating Jar & Sheet Masks

btw "illuminating" is the western politically correct term for "whitening".  In China, where this is being first sold, its referred to as a whitening sleep mask.

see here :
http://detail.vip.com/detail-2300461-415305362.html
http://detail.vip.com/detail-2300461-415305361.html

Conclusion :
Why would P&G expand the series 6 months after its first introduction?  It seems clear to me that the magnemasks line must be great success so far and they are still in the early days of the Asia wide rollout.