Some related reading material while we tread water.
Tmall is working closely with 10 brands this year, including Olay and SKII, to help them breach RMB1 billion in annual sales
http://www.alizila.com/tmall-doll-business-beauty-brands-new-retail/
An insight into P&G's new thinking on marketing and advertising where 'less does more', with Olay and its skin adviser as a prime example
https://www.warc.com/newsandopinion/news/how_beauty_brands_illustrate_pgs_new_philosophy/40143
And an example of that, and their increasing use of KOLs, in the latest campaign in China
http://www.campaignbriefasia.com/2018/03/this-womens-day-olay-and-grey.html
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