Once the momentum of selling started it will be hard to stop,...

Once the momentum of selling started it will be hard to stop, just like a big ship it will take time to change course.

Those who follow or "believe" in Charts will see that weekly chart has a long way to go and the MACD not even crossing yet.

Vultures like me will make a move when there is blood on the floor as profit, type of business or management have nothing to do with anything.

Those the "true believer" have nothing to worry provided the business can at the end deliver profit.

Holding the stock with margin under selling pressure will be obviously more risky as we don't know when the selling will stop as some probably got stopped out already.
Catching the falling knife as I have done many times only works when there are dividends which I can collect.

Cut the loss short is probably a mantra most traders will agree.