Sales is as complicated as brain surgery. Else we’d all be millionaires. There are a couple of points I can think of:
Sales of product releases unfailingly follow a sigmoidal curve. Projections that fail to take that into account present inflated expectations. Sales need time to grow.
And there is the Pyramid Marketing Model that suggests that all products are either a New Category or a Me-Too. The marketing of the two follow extremely different paths. It is possible to waste millions of dollars on what looks like text-book correct marketing, but is the wrong kind. Our products are now “Me-Too, not new or emerging, a commodity really. So prices, margins, quantities are dictated accordingly and hence the strategies.
Then as is acknowledged is the supply and fulfillment matter, and the rubbish leadership back then.
SPA Price at posting:
3.1¢ Sentiment: Hold Disclosure: Not Held
