Open Innovation Leads to Successful POC for Retail Tech Company...

Open Innovation Leads to Successful POC for Retail Tech Company | LinkedIn

Recently, SBW partnered with UST through UST Innovation Israel - to help retailers open the gates to open innovation. Together, we’ve put a proof of concept for a new automated retail device geared at selling high-end lifestyle products.

UST worked with SBW to design an accurate customer journey, entirely based on the UI perspective. The POC included the development of an intuitive AI-based application, a Smart Cabinet, that provides all inventory and purchase summary to the end-user.

Both parties collaborated to produce an advanced shelving unit with technological features such as door sensors, weighing shelves and automated door capabilities for each product. Overall, the successful cooperation between both parties amidst the constraints of the pandemic placed on the supply chain, as well as in the logistics and ideation efforts, yielded a successful POC and GTM strategy.

In the spirit of ‘open innovation’, the company joined forces with global entities to develop and manufacture their product. These collaborations not only combined cross-disciplinary expertise, but also managed it across borders – Spanning from the US, through Malaysia, India and Israel.