You’re right. I apologise. I was just frustrated that you hadn’t...

You’re right. I apologise. I was just frustrated that you hadn’t looked at previous announcements before making your assertions!

As for the CEO, here’s some worthwhile detail in the original announcement:

Commenting on Mr. Shor’s appointment, Mr Ben-Porat said, “The next phase in our development will require a unique skill set and hands-on experience of ‘go-to-market’ execution. After an extensive search the Board was delighted to have found an outstanding candidate in Arik Shor.

“Arik has formal training and experience in technology development and application, as well as an impeccable track record of increasing revenue, profit, and business growth objectives within global organisations. Importantly, he also has significant experience and business acumen in the grocery retail sector.” Said Mr Ben-Porat.

From 2009 to 2016 Mr Shor served as Chief Executive Officer of Tnuva Group, which is the largest food conglomerate in Israel. Prior to this Mr Shor was the Chief Executive Officer of Holga Kimberly (a subsidiary of Kimberly Clarke).

Considering Amazon GO kicked off with their Whole Foods acquisition, and Shekel Fast Track excels when dealing with fresh produce self checkout, experience in the grocery sector is a must.

He likely has the connections and network required to cement a deal with companies like Aldi, Kroger, Walmart, Coles, Woolworths etc. to implement Shekel technology on a large scale. I think the new appointments have revitalised the company and were much needed as we approach the commercialisation stage.