That's a fair observation, I feel that people are very unlikely to change their habits about ATM fees as they are well established and it hasn't stopped people from paying them in the past.
We have the added benefit of having our ATMs in locations where there use is a part of every day life, especially in communities without banks.
I looked at it as a nice figure for total current market share we will be taking a bigger and bigger slice of.
That being only one of many future revenue streams the company are working towards growing, and may well result in being the smallest stream as the others gather pace.