Sorry Didak I did see the 15% figure in the 2015 annual report.
I imagine (although I dont know) that free range margins are lower than cage eggs?
As for the effect on revenue - Free range eggs are about 40% of our current sales revenue wise I would expect 9/12 x 40% x 15% = 5% increase from this however i'm not sure how much science is behind their 15% number?
Sorry to stalk you but I also noticed on another post that you are asking for information from mgt. To me the biggest question with this stock is around the continual decrease in costs and therefore increase in margin. If you could ask them where they expect the long term sustainable margins to be (raw materials as a % of sales would be fine). Also some guidance about revenues and margins for the new facility that would be great.
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Sorry Didak I did see the 15% figure in the 2015 annual report....
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