ABB aussie broadband limited

Understanding ABB - an industry insider take, page-8

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    iiNet had 12% (950,000 subscribers) market share before their takeover.
    They also consisted of multiple brands - Internode, Westnet, Transact, etc.

    From the ABB prospectus they have 3.5% market share, and there's 3.3% in others.
    The others are potentially acquirable via takeovers or aggressive marketing.
    However that leaves 93.4% of the market in the hands of telcos. All of whom are far larger than ABB, have bigger marketing budgets, own their own infrastructure, already have established relationships with businesses, etc.
 
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