Building a Strong Brand Identity
Marketing your OTT service may seem like a throwaway component. Many new service providers consider it as an optional component to launching a video service. They are wrong. Marketing is one of the most crucial pieces for a successful launch. You know the adage “If you’ll build it, they will come?” Well in the OTT provider industry, if you build it, you MUST market it, or you risk being lost in the ether. Positioning your service by pulling out key differentiators, telling your brand story and how it is different from your competitors will resonate in the minds of your targeted demographic and grow your subscriber base.
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best kind of marketing! IMO
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