https://www.linkedin.com/jobs/view/3923003878Global Brand Lead -...

https://www.linkedin.com/jobs/view/3923003878

Global Brand Lead - Pixclara (101CDx)

The Global Brand Lead – Pixclara (Fluorine (18F) floretyrosine) is responsible for the global brand management of the asset and its commercial success. The prime responsibility is leading the multidisciplinary Global Brand Team to develop a global commercial plan for the asset, including defining the business case and target markets. The position is responsible for all activities related to both product planning and product marketing including partnering with the development team to manage the asset throughout the product development, product lifecycle, prioritizing product/customer requirements, defining the product vision, and working closely with all stakeholders to deliver a winning strategy.

Strategic Marketing

Develops vision, positioning and message houseDefines the patient journey, along with the treatment algorithm

Works to develop an overall upstream marketing toolkit

Cross-cultural Strategy

Defines business case /lead indication and target markets on a global level

Develop, maintain and present reporting as required

Works to establish the product roadmap, including the plan, organization and execution for commercial activities of the asset

Ensures regulatory and development strategy aligns to the market access strategy for each region by establishing the value proposition, pricing, and reimbursement for the given area

Collaboration and Leadership

Collaborates as part of a matrixed team prior to Phase 3 trials for deliverables on the assigned asset to ensure desired commercial outcomes

Collaborate and Lead the project with Manufacturing, Medical Affairs, Regulatory Affairs, Supply Chain, and other key stakeholders to ensure seamless communication and integration of commercial strategies throughout the product life cycle

Data-driven Decision Making

Utilizes market research, along with competitive intelligence to make decisions regarding the asset

Manages the product profitability and overall commercial success

Establish and track key performance indicators (KPIs) to evaluate the success of commercialization efforts, providing regular performance reports to senior management

Monitor and act on risks and opportunities, including escalating as appropriate

Bachelor’s degree in marketing, business or life sciences required. Master’s degree or above preferred.

Minimum 10+ years’ experience in developing a global brand strategy in pharmaceuticals working with a cross-functional matrix teams required

Prior experience in managing product development from Phase 2, along with marketing strategy required. Experience with glioblastoma or other brain cancer products preferred.

Exceptional leadership and strategic planning skills, with the ability to drive cross-functional teams towards common goals

Experience in radiopharmaceuticals preferred

Proven track record in launch strategy development and managing pre-launch activities to drive revenue and profitsExcellent analytical and problem-solving abilities, with a data-driven approach to decision-makingOutstanding communication and interpersonal skills to effectively collaborate and lead stakeholders at all levelsDemonstrated ability to adapt to a fast-paced and evolving global market environmentKnowledge of regulatory requirements and compliance in the pharmaceutical industry requiredAbility to conduct competitive environment analysis and understand market segments and customer needs to effectively translate into clear marketing requirementsAbility to advise on business case justifications for new products and improvements of the product portfolio.Experience in delivering finely tuned product upstream marketing strategiesExceptional writing and editing skills, combined with strong presentation and public speaking skillsStrong learning agility and a desire to gain new skills and experience