Again incorrect.
back in the 90s yes advertising was tv and mags. Cost a bundle. But nowdays no need.
getting influences on board who can reach the required mass and target is all you need. No need for a star at this point if at all.
peros has done this before.
all obj needs is a product that is excepted and desired. Ces will show how much interest there is.
Understanding the deal, page-72
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