In recent history farmboy you are, in the main correct.
However for many many years, Australian farmers did not care for the land at all. In fact, they raped it. Firstly by ripping out most if not all the trees, not understanding what the consequences would be e.g. salt, salinity etc and secondly by irresponsible use of our most precious commodity - water.
It would have been only about 20 to 30 years ago that the penny finally dropped and farmers became "green" knowing, as you say, that their future sustainability depended on them taking greater care of the land they worked.
However, in regard to the corporate world, the mantra of cost cutting has led many a company to take short cuts - short cuts with peoples health and safety all in order to save a buck or two. When it all goes pear shaped as it has in the Gulf of Mexico, the truth of the matter immerges like big black oil sludge, both figuratively and in reality.
Moreover, this mantra of saving a buck or two has permeated right throughout the corporate world and has even infected small business and other enterprises, so much so that organizations now engage in "damage control" and spin, rather than facing up to their responsibilities and admitting they stuffed up......all in order to save a buck.
Frankly, people like this creep, the head of BP should be jailed for a very long time. I see little difference between corporate misbehavior at this level and a drunk driver who goes out and kills someone.
Being on the land, I am sure you take good care of your investment as you should. Good luck with whatever it is you produce. Farming people are the salt of this earth - no pun intended......well perhaps just a little bit.
