Sorry I'm a tad confused here - how does spruiking a story change the cost of capital? Given a) the location of the deposit and b) the fact it's magnetite, to me the point is no matter the narrative attached to the stock, the economics will always speak loudest. A great thematic doesn't change the economics as is now becoming apparent with this company. I still think BHP's dramas with Iron Bridge will make any major very cautious around magnetite.
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