There are real risks with this stock, but having said that there are real gains.
Case 1
The Hemisphere deal for one raises alerts for me in that they receive 20% commission for all traffic through their Widgets and who owns Hemisphere.
However, on positive side-
https://www.linius.com/marketplace/
Originally there was a widget connector for Youtube since taken down but all of these widgets appear to offer no function and Linius has paid them no monies todate.
https://www.linius.com/hemisphere-to-insidemarket-linius-potential-is-just-absolutely-dazzling/
Is Youtube no longer interested?
Are others interested? Swanbay for one is. https://swanbay.tv/content-owners.php. Swanbay is able to offer a higher cut to content holders than Youtube and the size of these markets are unimaginable. Sport is big but these alternate markets are bigger.
Now this absolutely enormously huge market is waiting in the wings and who might want it . Everyone and AWS would be a good fit.
Cheers
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