While it's clear that Unilife is embarking on a publicity drive, one also has to look at the effect of the publicity.
The share price was doing well until this interview aired but then drifted lower. What should also be noted is that volume was very low, so we can't even claim that the interview generated any interest.
A second major deal is needed soon. Unilife needs to strike while the iron is hot, as the market is telling Unilife that one swallow doesn't make a summer.
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