And the directors that sold originally bought most of the sold...

And the directors that sold originally bought most of the sold shares at about 4c per share. They vowed to never sell any shares until they started production, and they stuck to that. We can't expect them to hold onto their shares forever, these are shares issued to them as part of their payment. They have families to feed and buy houses and cars and education for too. Why keep all investment eggs in one basket, and, selling when they did ensures that they and their families are set for life. It's a no brainer that they'd sell with such a massive multi-bag order of magnitude increase in SP from when they were issued to them.