Yup - I completely agree with this, which is fantastic in it's own right. This means that we are not just a one-trick pony, and we are leveraging multiple avenues to market for the success of our brands. TMall seems the most visible real-time data, so it's good to track and understand (and hey, we might see early if it pops), but agree we aren't getting the full picture from this data alone.
Unit Sales - update, page-61
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