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Unit Sales - update, page-92

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    Quick weekly update on the data tracking I've been doing on the ASIN level "monthly sales" data reported on the Tmall detail pages. Reminder that these are probably considered 'rolling monthly' sales.

    A few comments on the data for 3/6:
    1. It looks like some stores are currently having sales, which has helped stimulate some sales
    2. Nuria had an ASIN (Defend: Gentle Exfoliator) reduce from 400+ to 300+, accounting for the dip
    3. Colab had jumps in 3 ASINs (different types of 200ml shampoos) from 300+ to 400+, 700+ to 800+ and 700+ to 800+ respectively. Colab is currently showing the strongest growth (with BLIS)
    4. Kiwi Health had a reduction in Ferro Sachets from 1000+ to 900+
    5. Minor increases in Inika / Essano / Murray River.

    Will continue to monitor.
    Monthly Rolling Store Sales ($RMB)ASINs21-May28-May3-Jun
    1Nuria11123,614 266,606 251,814
    2Colab7197,153 219,683 243,390
    3Kiwi Health9201,546 201,409 196,663
    4BLIS7117,412 136,501 140,283
    5Inika Organic824,186 23,580 30,171
    6Essano1681,604 119,034 124,137
    7Murray River2438,049 23,707 27,012
    8TOTAL82783,564 990,520 1,013,470
 
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