Quick weekly update on the data tracking I've been doing on the ASIN level "monthly sales" data reported on the Tmall detail pages. Reminder that these are probably considered 'rolling monthly' sales.
A few comments on the data for 3/6:
- It looks like some stores are currently having sales, which has helped stimulate some sales
- Nuria had an ASIN (Defend: Gentle Exfoliator) reduce from 400+ to 300+, accounting for the dip
- Colab had jumps in 3 ASINs (different types of 200ml shampoos) from 300+ to 400+, 700+ to 800+ and 700+ to 800+ respectively. Colab is currently showing the strongest growth (with BLIS)
- Kiwi Health had a reduction in Ferro Sachets from 1000+ to 900+
- Minor increases in Inika / Essano / Murray River.
Will continue to monitor.
Monthly Rolling Store Sales ($RMB) ASINs 21-May 28-May 3-Jun 1 Nuria 11 123,614 266,606 251,814 2 Colab 7 197,153 219,683 243,390 3 Kiwi Health 9 201,546 201,409 196,663 4 BLIS 7 117,412 136,501 140,283 5 Inika Organic 8 24,186 23,580 30,171 6 Essano 16 81,604 119,034 124,137 7 Murray River 24 38,049 23,707 27,012 8 TOTAL 82 783,564 990,520 1,013,470
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