up 10% ... rally to continue ....

The overnight volume of 4,279,694 (& increased interest here on the ASX) suggests to me that this rally can keep moving along. The confirmation (found yesterday, but not announced by LOOK) of the Furl 'deal' with "Firststop Websearch", whilst not seemingly big at all, is very encouraging. It shows that Looksmart has been able to 'cluster' Furl along with Spurl and CiteULike and Integrate all three into "Firststop Websearch's" nominated 'label', that being Web Finalist™

http://search.atomz.com/search/?sp-q=furl&submit=Go&sp-a=sp1001cdae&sp-f=iso-885 9-1

This 'concept' will probably have advertisors driven, from both ends. Click Revenues would then be 'shared' by both parties with whatever arrangement they have agreed on. Any ADS 'clicked' on, in Looksmarts sites (those ADS generated by LOOK) appearing on LOOK's content would see those revenues, 100% retained by Looksmart & conversely, "Firststop Websearch's" own ADS, on the "FW" (Web Finalist™) site. ("FW", I'd imagine, would make their own arrangements with Spurl & CiteULike, if they don't already own these). Shared, 'saved' content, (resulting from Furling or, Spurling) that has then been potentially monetised with ADS placed on an article, would result in a 'divvy' of revenues, (I guess), according to the (agreed), above type formula concept.

It's not complicated at all !!

So, as 'both' parties Furl & Spurl away (Furl is said to have between 100 & 200,000 'users' already), advertisors are then sought to fill pages of the most popular articles that are saved. All saved Articles would go into the Furl 'bank' and also into Look's FindArticles. Suitable 'saved articles' will also find their way into Looksmart's recently released, FIVE Vertical sites. These Verticals are 'fine tuned' around (both) the age demographics and 'interest groups' of the site type, (David Hills advised that, with the THREE study Verticals, for example, a search for articles on "American History", [through each Vertical's own Editor], will be able to then come up with, THREE different search results!! And potentially with, 3 different 'age group' type chosen ADs, to attract the odd 'click', from THAT specific age group!) - Unlimited potential, with fine tuning. Advertisers will LOVE the excellent ROI's (return on [AD 'spend'] investment) this type search, will present to them. And (as I have said elsewhere), They WILL be prepared to pay for it!

Now a Licence deal with the likes of a Co like Pziser or, Wallmart, or, even MERK (with their manual), is mind boggling !

http://www.merck.com/mmhe/index.html

Let alone the 'deal' with the Major media Co, (signed), yet to be announced !!

Lots to look forward to, I feel. Only MHO of course. Just some thoughts.

Cheers !!

:)
LC