Pretty disappointing announcement for a long time holder and a believer in the story of Redflow.
The main issue for me is that in the last two quarters there does not seem to have been much new in terms of sales progress.
Its great that production issues and capacity appear sorted, but where are the sales leads?
Perhaps there has been some but the Investor presso looks like a rehash of everything we've already been told and there does not appear to be much in the way of great new leads. Just ideas and talk of the potentials.
The cash burn remains fairly consistent ..... are we any further along towards profitability and will they be asking us for more cash in the next 12 months? Good to see some attention is being paid to reducing costs but will it really make a lot of difference if sales don't pick up?
The lure of a sales push in China is in there but that will take years to come to fruition and is usually at the end of some fairly extensive demonstrating processes with potential clients/markets. Have we set up a Chinese office? Have we employed some well connected Chinese marketers/networkers? Do we have the senior management of potential clients in China looking at joining our board or taking up some shares?
Are we talking to/looking at other foreign (maybe Australian) companies who have set up in China in the last 5 years to learn from their experiences?
Its remains a patience game, but without some near term positive action the opportunity costs of persevering with RFX will soon become too great.
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