Guys, bear with it .Recent announcements have suggested they...

Guys, bear with it .
Recent announcements have suggested they want to have a growth phase with several acquisitions possible. Dividends are being delayed. Given that certain industries seem to be 'on the way out' like free-to-air TV and coal (haha), it makes sense to transform into a 'pay for view' model. This seems to be the right path IMO.

The possibilities for success or failure are numerous but staying in free-to-air TV is a certain loser. Given partial success in BVOD already, it is hopeful that full success is just around the corner - which is a similar road to the US content wars in the 90s and 2000s (e.g the failure of Times Warner's takeover by AOL? https://www.companieshistory.com/time-warner/). The Aussie reported in 2010 further uncertainty around the importance of exclusive, robust and compelling content. (https://www.theaustralian.com.au/business/business-spectator/news-story/talking-digital-content-wars/a8e15d414d9fdde8546b49f3b5a98df4).

SWM have put some fantastic content together in the past 12 months and this is part of the build towards the recent success of BVOD. I look forward to an early specific announcement. I would be surprised if it is a content acquistion though, but would expect a digital component in the BVOD space.