unfortunately I think SWM will always be priced at a discount to...

unfortunately I think SWM will always be priced at a discount to other traditional media assets as its effectively a one trick pony. Whilst others such as Nine has multiple mediums for advertisers to utilize. In the modern world of advertising this is important as advertisers are looking for an 'omnichannel' mechanism to broadcast their message.

Having said this, if one picks their entry points, money can still be made from SWM as there will always be profitable price for value.

Hence my patience in topping up

Around 40c will be the next top up, and if luck favors me another top up in the mid 30 cents.

If the market really does get really fearful over the next 6 months, I may see my opportunity.