SWM 2.78% 17.5¢ seven west media limited

Very interesting @Klogg. The media landscape is shifting in...

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    Very interesting @Klogg. The media landscape is shifting in fascinating ways - with many drivers. The pandemic showed how central legacy media (for all the talk about it dying) is to people. Selling advertising is a funny business. When a crisis hits, advertisers are least willing to advertise just as you get the most eyeballs! I suspect rights costs have reached a "Netflix driven" peak that is now likely to subside (at least outside of sports). Much as the reversal of the Netflix effect (if its set to continue - which I suspect it is) is mainly a story of the battle of global giants (Disney & Warner) - I suspect it will also (and has) been a major driver of the fortunes of local (national) champions - including the FTA legacy incumbents. Netflix has taken eyeballs. But I see no compelling reason this effect cannot possibly slow right down - or even reverse. Have you compared SWM with NEC?
 
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