Anything that prompts extreme emotion is going to increase viewer counts, not decrease them. If there's some drama between athletes, people will likely want to see footage of those athletes.
But still, it's a side issue. $SWM ratings going very strong relative to competitors. They consistently have at least 4 of the top 10 spots, with seven news usually topping the count.
Note: this also doesn't include any catch-up/7 day BVOD counts
SWM Price at posting:
44.8¢ Sentiment: Buy Disclosure: Held
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