News that just came in...so, where are these people going to get entertained? Any guesses?
Australians cancel 1.3m streaming accounts in three months
Sam Buckingham-JonesMedia and marketing reporterFeb 1, 2023 – 5.00am
Australians cancelled more than 1.3 million video streaming accounts in the December quarter, as cost of living pressures and inflation worries weighed on household budgets. Data from research company Kantar’s Entertainment on Demand survey found 6.11 million Australian households subscribed to at least one streaming service such as Netflix, Disney+ or Amazon Prime Video. Kantar surveys 10,000 Australians each quarter about their streaming habits.
Those 6 million households with access to streaming – 61 per cent of the country – represent a fall of 38,000 during the December quarter, and add to the 180,000 drop in the September quarter. The data does not break out subscriber numbers, but rather measures households.
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