This is not linear TV anymore, once it was 5 years ago..
over 50% of Ebita comes from digital and growing...
the rest linked to Sport, News, specific Oz show...
we , like Netflix, are not locking viewers to a linier program ..it is available at anytime from anywhere...relevant content...
because we own& produce content ( majority produced by us - dream for Netflix) we can generate longer view ti me per dollar spend vs acquired content..
Analysists fail to get it....but if one read Netflix financial statement or investor calls then you can see that our pivoting to digital is priceless..
Up or Down ??, page-4752
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