For me business case is simple: based on 3 pillars1. Customer...

For me business case is simple: based on 3 pillars
1. Customer need 2. Content 3. Delivery ...I on purpose exclude competition and risk ( explain later why)

1. Customer - local customer consume and will require local content ( news, weather, sport, live shows, local content movies, election, debates, regional and cultural related content) . This fact cements the thesis. That makes Australia or for any matter any nation. The need for local content is like a need for a water. This is permanent!
yes, International content will always be there and it was I the past. But the reality is we care less what happen in US or France culturally , politically,etc then what is in our own backyard.
Customers are very choosy and can demand variety..young or old and will switch among service providers quickly. Ask yourself what portion last week was Aus vs Overseas content you consumed in minutes..
2. Content - produce local content you need to be established locally. SWM has its own studio and utilises its assets well. It has embedded in Australia society and understand what it takes to make Australian content. I wish they would sell this content overseas! We lead in Australi rating . We produce great shows, Sporting rights, news , political coverage...We partner with NBC Universal to add international content.
3. Delivery. Here we made a biggest change in last 3-4 years. We now deliver digitally. From anywhere on any device our content can be consumed . We have our own delivery platform. Similar to Netflix we deliver over internet our content Local + International.

Risk : Goverment will abandon local media and not regulate a need for local content on their channel- small risk ...in any case consumer will need local content and even if they regulate other streaming business will need to buy local content from us.
Deal with FB and Google ..goverment will continue to insist on revenue sharing from local content ..