I’d like to thank OzTAM, Nielsen, the Media Federation of Australia and the Independent Media Agencies of Australia on the launch of this innovative, world-leading total TV currency.”
Nine chief sales officer, Michael Stephenson, said: “The launch of VOZ, the measurement of live, live streaming and on demand television is the most significant development we have ever seen in television.
“VOZ measures the reach that BVOD adds to terrestrial TV and proves that Total TV remains the most effective way to build reach at speed and it measures co-viewing for the very first time.
“We are one of the first countries in the world to launch a cross-platform measurement service and our product is more advance
I’d like to thank OzTAM, Nielsen, the Media Federation of...
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