SWM publishing West ..Pacific was badly hit and in last 5 years we dealt with aftermath ot this...e.g.Debt , re- investments...this was generational impact...you have to sort it ..it takes a number of years to rebuild the ship...or not?
Key is do you believe& see that it is now ready to sail and no more bad & dead weight is attached?
we transitioned to Digital and Paid down over 300mln in debts while investing in Digital..
there is always inflection point...we have great content and I see it as good thing that we fixed major Sporting contracts till 2031 ..as we will living in hight inflation environment in next 5 years...thus gives us ability to increase the price...
we have tools to fight VOZ , great local content...fixed contracts ...
there is no or almost nothing of printing business which contributed most to Revenue decline I last 7 years..
Now pure Digital, content battle ..watch on any device...we are in level playing field with likes of Netflix, etc but have local home content advantage...
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