Had clarification on 4bln minutes.
This is how many minutes of Digital Olimpics was consumed...
From digital rights of AFL and Cricet Seven estimates that similar amount will be consumed per year ..that means 4bln minuts per year divide by active viwers ( say 11mln) and you get 363min or approx 6hrs per year..
this what we can sell now ..
How much - anyone's guess but if Olimpic was any guidance , I would say incremental 50mln in Revenue per year with not much vost attached..
We will see next year ..
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