John has advised that they are targeting the Euro markets first...

John has advised that they are targeting the Euro markets first as regulators are onboard and driving change.

Asia regulators are a little scared of innovation and change, so while John is fully aware of the potential he is rightly going for where the early payoff is.

I have noticed that ISX marketing has started talking about China recently; and John was a key speaker at a recent FinTech event up here in HK, so hopefully they will start making inroads in the Asian markets soon - this is a bigger pot than Europe going forward