She did actually say the entire cross border infant nutrition category had grown 35% - not BUBS sales.
As an aside I wonder when that interview was actually done - posted 6 days ago, but references were all to the last quarter as if the results had only just come out (could well have just been the interviewers incorrect emphasis though).
FYI I can't even short BUBS with IGINDEX at the moment due to borrowing restrictions so can't increase my short position anyway...
BUB Price at posting:
$1.06 Sentiment: Sell Disclosure: Not Held
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(20min delay)