Precisely the reason why I bought and prefer ESH because if they get this right which they certainly have the right team in place to give it one hell of a crack. Then it doesn't matter what is popular as Mogul can leverage that to improve the ROI for the developer even further or what is falling out of flavour to get users reengaged again or what has flopped.
All of them are opportunities for Mogul and in away the flops are more desperate than the 'popular' ones because some game development will cost XX million do develop so if it flops wouldn't you want to spend a further 100-200k trying to improve its success with a verified database of gamers who have played the targeted games you are wanting.
Best part will be it won't be building a platform each time (unlike a game) so it is a continual evolution of the platform so development costs will remain on the lower side compared to building a new game each time.
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