It's the saying
Can't see the forest for the Trees
Here you have a product that has gone to the best seller in Korea, which in my mind would never have been able to do.
Why because
In no market and no brand has an eye cream that is their number one seller
Sk-2 flagship product is number 1 in all markets and accounts for around 40% of the 1.1 billion USD sales that P&G make from sk2.
And several months on it did not slide away, but has held it's own (therefore enough stock ) and gone to number one as the marketing and results filter into the local market.
P&G would be over the moon
OBJ would be over the moon
So how over the moon are P&G & SK2
They have given OBJ first crack at developing the next generation of deliver mechanisms for their products.
Are you kidding me, they might as well buy OBJ out for petty cash.
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