Parents don't tend to switch formula unless absolutely necessary. Question is, what will the Chinese parents be substituting the A2 milk, that they used to buy from Daigo, with? If they are getting it from their China-based business on Taobao, JD, etc, then thats fine. But if they change to another branded milk? What does that do to brand loyalty, and long term revenue figures?
Parents don't tend to switch formula unless absolutely...
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