All good points @Toby the Hunter. I think the link up with Lottoland and William Hill is so that WH punters won't need to go and open up another account with 100 points etc, when they are already set up. So if the misses wants to punt some o seas lotteries, can all be done without moving off the couch.
Also, you should look at Jumbo Interactive, as they are starting to market charity lottery sales for a commission.
The big question for us, is marketing and the budget needed to eat at Lottoland's client base. What are they going to budget and how are they going to go about it, when they have a base of 1,200 from Magpie Millions. That's why we are looking forward to the information being put forward to vote on as shareholders. So far, PC have raised millions of dollars pre and post ACU and have got 1,200 punters in Magpie millions and an unknown amount in the Weather Lottery.