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Updated Summary, page-104

  1. 136 Posts.
    Tomorrow would be a great day to release the next update if they are ready, with ASX Futures up 76 points. Then the interim (1/2 year) report is scheduled for 30 Jan.

    This was the timeline released to the market on 14/11/14:

    Phase One – Pilot Test Phase – Month One to Three
    The initial phase, commencing upon commercial launch of the application will see the Company test the performance of the application across 50,000 users. The key target markets which the test will be conducted in are India, USA, Malaysia, South Africa and Brazil whereby users will be profiled and monitored in regards to the apps performance.

    Phase Two – Load Test and Optimise – Month Three to Six
    The second phase will be scaled out to 500,000 new users with a focus on increasing ROI and optimisation of the application. ZipT will conduct full analytics on user retention of customers, identification of choke points and ready the App for significant scale.

    Phase Three – Scale and Full Deployment – Month Six onwards
    The final stage of the rollout strategy targets an acquisition rate of 1 million users
    per month. With an initial user acquisition of 5 million in this period, the Placement funds will enable an accelerated process to target over 10 million users. To achieve this level of growth ZipTel will be launching social media campaigns and marketing initiatives globally across a variety of different forums, entering into paid traffic agreements to drive customers into downloading the app and further incentives and offers will be promoted to the existing user base.


    Then a few changes made re Phase 1 launched on 22/12/14 as per the Media Release of 16/12/14:

    As previously communicated, the first phase of the commercial roll out is a pilot
    launch, which is strategically focused to target and acquire users across the five
    key target countries including: India, Brazil, Mexico, USA and UK. The primary goal of the pilot phase is to acquire the initial user base of 130,000 users, an increase from the 50,000 users previously announced on 14 November 2014, due to the outstanding internal testing results across 2G, 3G, 4G and Wi-Fi environments.



    So there were a couple of changes in the target countries, as well as increasing the number of users. Tomorrow will be exactly 4 weeks since the launch/commencement of pilot rollout.
 
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